A lot of people are also now successfully using podcasting as an additional revenue stream for their businesses and for themselves as individuals. With the CPM cost per impression modelyour show will get:. Some may not consider relationships a profitable element within the podcasting world. Ilunga, however, disagrees. Before running after sponsors, take a look at the products and services your business is selling. Is your product relevant to the people who tune in to your show episode after episode, week after week? If the answer is yes, think of ways you can strategically leverage your podcast to increase sales.