Abby Hayes. The big question is just how compaines money can you make and how much work is involved. Or, you co use surveys to get other perks, like free products. You might think that getting paid to take a survey seems ridiculous. Why would anyone pay you for your opinion? In truth, most companies rely on consumer feedback. Consumer feedback helps companies make more money by tweaking products and advertisements before they release them publicly. The information you give them is crucial to their success.