In addition to its advertising business, Alphabet also produces hardware such as Chromebook computers, Chromecast streaming devices, and the Google Home voice-activated speaker. The tech giant also invests in «moonshots,» high-risk, long-term projects like self-driving cars. With that in mind, let’s take a closer look at Google’s core businesses that really drive the company’s results. Google’s products like Search, Android, Maps, and YouTube generally revolve around advertising, and the company divides its advertising business into two categories: performance and brand. Performance advertising is its primary source of revenue and includes businesses like AdWords, the company’s auction-based ad program, which allows advertisers to buy text-based ads on properties like its search pages, and AdSense, which publishes ads on partners’ websites. Brand advertising functions through videos, text, and images that build awareness of advertisers...