It used to be somewhat unique to offer online courses. No. Now everyone and her mother has a course. Basic economic principles dictate that as supply goes up, prices will come. And, as I have noted many times before, sites like Udemywhile useful in many ways, have contributed greatly to turning online courses into a commodity. The heart of any good business strategy is truly understanding and correctly diagnosing your situation, and the above facts are critical for anyone hoping to succeed at selling online courses. The bottom line is that we have reached a point where online course sellers have to act like successful business people in any other mature market.