Does this sound familiar to you? While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. You need to establish a presence on as many social platforms as possible. Less than half of small businesses use Instagram, YouTube, and Twitter to market their brands. Furthermore, less than one-third of owners are taking advantage of LinkedIn and Snapchat. For example, LinkedIn is more beneficial to B2B companies. More cresting half of this generation uses Snapchat over 11 stpre daily. For the most part, starting with a Facebook profile is a safe bet. With nearly 1. After you create a Facebook page, you need to determine which other channels are suitable for your brand and marketing strategy. The video content you upload to YouTube will be easy to repurpose for your other marketing channels. Before you do anything else, you need to identify your marketing goals.