Making money on the web seth godin pdf

Making Money on the Web Audio CD — Unabridged, 6 Compact Discs, Workbook If you’ve got a company, an interest, or even just a hobby, you’ve got what it takes to start an easy, profitable online business. This revolutionary program by acclaimed Internet pioneer Seth Godin. Seth Godin’s Blog on marketing, tribes and respect. The first step is to stop Googling things like, «how to make money online. Making money on the web has 3 ratings and 0 reviews. Your time is by. Seth Godin Making money on the web: how to bootstrap yourself to online profits. Learn to make money on the web with internet Guru Seth Godin. We make self improvement affordable.

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

What do the economics of publishing look like… really? Photo: thinkpanama. This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 bestsellers, just announced that he will no longer pursue traditional publishing , and the writing seems to be on the wall: the e-book is the future, plain and simple. But what are the real concrete numbers? How are established authors actually making money, and what should new authors do? Go straight to e-book? Titlez has also been useful for looking at detailed trending on Amazon. This all gives me a good pool of data, and I feel like I have a good grasp of what authors are selling and… realistically earning directly from books. Guess what? This means you now need to sell twice as many books to break even. I think going to paperback is a bad idea for almost all authors, unless you want to double your work for the same income. I suspect this will change within the next two years, but for now: print is what will make you famous in the mainstream. This is based on conversations with friends who own their own boutique publishing houses, all of which have distribution in large chains like Barnes and Noble. Keep in mind you also need to manage things as a publisher, which could make your dollars-per-hour earnings less than with a traditional publisher.

Have you thought about subscribing? It’s free. Traffic to your blog or your company site. It has evolved quite a bit, and ended up using Squidoo lenses as a template for the point I was trying to make.

.

See a Problem?

To make a product, to market an idea, to come up with any problem you want to solve that doesn’t have a constituency with an otaku, is almost impossible. It’s never «The Godfather,» it’s never «Citizen Kane,» it’s always some third-rate movie with some second-rate star. And my parable here is you’re driving down the road and you see a cow, and you keep driving because you’ve seen cows before. While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. The first one is: Design is free when you get to scale. Details About the talk. And when Lionel started his bakery, the French pooh-pooh-ed it. Those people who buy them have the otaku, and then they tell their friends, and it spreads and it spreads. Start your review of Making Money on the Web. Who’s going to stop and pull over and say — «Oh, look, a cow. It didn’t look like «French bread.

Menu Main menu. Articles about water, ads about water. To ask other readers questions about Making Money on the Webplease sign up. All Languages. Rich marked it as to-read Jun 14, Two of the big success stories of the last 20 years in retail — one sells things that are super-expensive in a blue box, and one sells things that are as cheap as they can make. Godin is author mkney ten books that have been bestsellers around the world, and he is also a renowned speaker. I mean, if all cows were purple you’d get bored with those. A couple of quick rules to wrap up. This paint can right here saved the Dutch Boy paint company, making them a fortune.

I’m going to give you four specific examples, I’m going to cover at the end about how monfy company called Silk tripled their sales; how an artist named Jeff Koons went from being a nobody to making a whole bunch of money and having a lot of impact; to how Frank Gehry redefined what it meant to be an architect. And one of my biggest failures as a marketer in the last few years — a record label I started that had a CD called «Sauce.

Before I can do that I’ve got to tell you about sliced bread, and a guy named Otto Rohwedder. Now, before sliced bread was invented in the s I wonder what they said?

Like the greatest invention since the telegraph or. But this guy named Otto Rohwedder invented sliced bread, and he focused, like most inventors did, on the patent part and the making. And the thing about the invention of sliced bread is this — that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and ldf failure.

And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread, like the success of almost everything godiin talked about at this conference, is not always about what the patent is like, or what the factory is like — it’s about can you get your idea to spread, or not.

And I think that the way you’re going to get what you want, or cause the change that you want to change, to happen, is to figure out a way to get your ideas to spread. And it doesn’t matter to me whether you’re running a coffee shop or you’re an intellectual, or you’re in business, or you’re flying hot air balloons. I think that all this stuff applies to everybody regardless of what we. That what we are living in is a century of idea diffusion. That people who can spread ideas, regardless of what those ideas are, win.

When I talk godun it I usually pick business, because they make the best pictures that you can put in your presentation, and because it’s the easiest sort of way to keep score. But I want you to forgive me when I use these examples because I’m talking about anything that you decide to spend your time to.

At the heart of spreading ideas is TV and stuff like TV. TV and mass media made it really easy to spread ideas in a certain way. I call it the «TV-industrial complex. You use the distribution you get to sell more products. You take the profit from that to buy more ads. And it goes around and around and around, the same way that the military-industrial complex worked a long time ago.

That model of, and we heard it yesterday — if we could only get onto the homepage of Google, if we could only figure out how to get promoted there, or grab that person by the throat, and tell them about what we want to. If we did that then everyone would pay attention, and we would win. Well, this TV-industrial complex informed my entire childhood and probably yours.

I mean, all of these products succeeded because someone figured out how to touch people in a way they weren’t expecting, in a way they didn’t necessarily want, with an ad, over and over again until they bought it. And the thing that’s happened is, they canceled the TV-industrial tbe.

That just over the last few years, what anybody who markets anything has discovered is that it’s not working the way that it used to. This picture is really ;df, I apologize; I had a bad cold when I took it. But the product pfd the blue box in the center is my poster child.

I go to the deli; I’m sick; I need to buy some medicine. The brand manager for that blue product spent million dollars trying to interrupt me in one year. And I setn every message because I don’t have a pain reliever problem.

I buy the stuff in the yellow box because I always. And I’m not going to invest a minute of my time to solve her problem, because I don’t care. Articles about water, ads about water.

Imagine what the world mney like 40 years ago, with just the Saturday Evening Post and Time and Newsweek. Now there are magazines about water. New product from Coke Japan: water salad. Coke Japan comes out with a new product every three weeks, because they have no idea what’s going to work and what’s not. I couldn’t have written this better. It came out four days ago — I circled the important parts so you can see them.

They’ve come out Arby’s is going to spend 85 million dollars promoting an oven mitt with the voice of Tom Arnold, hoping that that will get people to go to Arby’s and buy a roast beef sandwich. Now, I had tried to imagine what could possibly be in an animated TV commercial featuring Tom Arnold, that would get you to get in your car, drive across town and buy a roast beef sandwich.

Now, this is Copernicus, and he was right, when he was talking to anyone who needs to monsy your idea. My favorite person — me. I don’t want to get email from anybody; I want to get «memail. So consumers, and I don’t just mean people who buy stuff at the Safeway; I mean people at the Defense Department who might buy something, or people at, you know, the New Yorker who might print your article.

Consumers don’t care about you at all; they just don’t care. Part of the reason is — they’ve got way more choices than they used to, and way less time. And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is you’re driving down the road and you see a cow, and you keep driving because you’ve seen cows.

Cows are invisible. Cows are boring. Who’s going to stop and pull over and say — «Oh, look, a cow. But if the cow was purple — isn’t that a great special effect? I could do that again if you want. If the cow was purple, you’d notice it for a. I mean, if all cows were purple you’d get bored with those. The thing that’s going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, is: «Is it remarkable?

That two of the hottest cars in the United States is a 55,dollar giant car, big enough to hold a Mini in its trunk. People are paying full price for both, and the only thing they have in common is that they don’t have anything in common. Every week, the number one best-selling DVD in America changes. It’s never «The Godfather,» it’s never «Citizen Kane,» it’s always some third-rate movie with some second-rate star. But the reason it’s number making money on the web seth godin pdf is because that’s the week hte came.

Because it’s new, because it’s fresh. People saw it and said «I didn’t know that was there» and they noticed it. Two of the big success stories of the last 20 years in retail — one sells things that are super-expensive in a blue box, and one sells things odf are as cheap as they can make.

The only thing they have in common is that they’re different. We’re now in the fashion business, no matter what we do for a living, we’re in weth fashion business. And people in the fashion business know what it’s like to be in the fashion business — they’re used to it. The rest of us have to figure out how makiny think that way. How to understand that it’s not about interrupting people with big full-page ads, or insisting on meetings with people. But it’s a totally different sort of process that determines which ideas spread, and which ones don’t.

They sold a billion dollars’ worth of Aeron chairs by reinventing what it meant to sell a chair. They turned a chair from something the purchasing department bought, to something that was a status symbol about where you sat at work. He lived in Paris. Last year, he sold 10 million dollars’ worth of French bread. Every loaf baked in a bakery he owned, by one baker at a time, in a wood-fired oven. And when Lionel started his bakery, the French pooh-pooh-ed it.

They didn’t want to buy his bread. It didn’t look like «French bread. It was neat; it was remarkable; and slowly, it spread from one person to another person until finally, it became the official bread of three-star restaurants in Paris. Now he’s in London, and he ships by FedEx all around the world.

What marketers used to do is make average products for average people. That’s what mass marketing is. Smooth out the edges; go for the center; that’s the big market. They would ignore the geeks, and God forbid, the laggards. It was all about going for the center.

But in a world where the TV-industrial complex is broken, I don’t think that’s a strategy we want to use any. I think the strategy we want to use is to not market to these people because they’re really good at pcf you. But market to these people because they care. These are the people who are obsessed with. And when you talk to them, they’ll listen, because they like listening — it’s about.

And if you’re lucky, they’ll tell their friends monye the rest of the curve, and it’ll spread. It’ll spread to the entire curve. They have something Godkn call «otaku» — it’s a great Japanese word. It describes the desire of someone who’s obsessed to say, drive across Tokyo to try a new ramen noodle place, because that’s what they do: they get obsessed with it.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Making Money on the Web Audio CD — Unabridged, 6 Compact Discs, Workbook If you’ve got a company, an interest, or even just a hobby, you’ve got what it takes to start an easy, profitable online business. This revolutionary program by acclaimed Internet pioneer Seth Godin. Seth Godin’s Blog on marketing, tribes and respect. The first step is to stop Googling things like, «how to make money online. Making money on the web has 3 ratings and 0 reviews.

Your time is by. Seth Godin Making money on the web: how to bootstrap yourself to online profits. Making Money on the Web teaches you all about how to start small, shop smart, bypass mistakes, earn high returns, enjoy yourself, and create and solidify a. Making Money on the Web Seth Godin — If you ve got a company, an interest, or even just a hobby, you ve got what it takes to start an easy, profitable online. Some of the best artists. Internet marketing pioneer Seth Godin wants his new start-up firm to make money. But unlike most business executives, he wants. This echoes the sentiment expressed by Godin and amplifies it to the scale of the World Wide Web.