The new world of VOD and being able to target your market directly is fantastic news for producers, especially those who could or did not follow the traditional distributor model. You may think you can do an end-run around all the big players and aggregators and directly target your audience. But, is that even possible? Crunching the numbers will tell you precisely if that’s feasible, so take some time to really do the math. There are dozens of variables, business models, options and an ever changing direct- to-consumer distribution landscape. Here are some key factors to consider when adding VOD projections to your financial projections and business plan. The first things to consider are which film VOD distributions will you pursue?
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Our Exposition columns offer informed, compelling takes on issues around the movies, from opinions about the topics driving films today to reconsiderations of the movies of yesteryear. This has meant sorting through the thicket of semi-major indies and marginalia, and a catch-as-catch-can assortment of VOD release strategies that include day-and-date movies released simultaneously in theaters and VOD , day-before-date VOD before theatrical , and VOD only. While the digital age has changed the entire movie industry dramatically, the rise of VOD has changed the indie business most acutely. Certain fundamental changes have happened in the independent market as a result of VOD. Moviegoers are changing their habits. Distributors are changing their release strategies. And to accommodate all parties, arthouses are changing their projection booths and their programming in order to survive. We can safely guess that these changes are profound and transformative, and that the indie business will continue to evolve or devolve at a breathless pace. And reviews were stellar when it finally came out in late April: 95 percent on Rotten Tomatoes, a 77 Metacritic score. Not to mention those who lived right around the block, but chose to watch it at home anyway.
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A lot? A little? More than such a film could have ever made in the bad old days when it would be released in theaters only? Or less? But again: Does that mean that independent genre films thrive on VOD? Currently, we can only speculate. The sad irony for most independent theaters is that the digital projectors they spent so much money to install have become a symbol of their obsolescence. The decline in theatrical box-office generally—and indie genre films specifically—can be quantified, and there are people more qualified than I to study the trends more thoroughly. Paging FiveThirtyEight. But until we get the other side of the equation and understand precisely the degree to which viewers are migrating to VOD, any statements about the independent-film business can only be expressed in anecdotes and generalities. Distributors have compelling reasons to keep the numbers under wraps: Hiding failures is appealing, and hiding successes even more so, lest filmmakers seek their own piece of the action. For now, as these tectonic plates shift, all we can do is feel the ground moving under our feet.
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Distribution Myths, VOD and AFM with Linda Nelson
Sony Pictures announced on Tuesday, Jan. The Interview now ranks as Sony Pictures’ top-grossing film online, according to a release from the studio. Since debuting online on Dec. It’s been downloaded and rented 4. The financial structure of VOD releases in general, however, remains much murkier — it is rare, in fact, for a studio to reveal any numbers at all for its VOD releases.
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And then there are marketing costs, which mnoey major releases can equal or exceed The Mae ‘s entire production budget. For years, exhibitors have successfully fought every attempt by major studios to erase the window between a movie’s theatrical run and its availability at home. The circumstances surrounding The Interview ‘s release are one of a kind, and there is no guarantee another studio film could make six times on VOD what it yku in a limited run in theaters. Still, this is exhibitors’ nightmare scenario. For the first time, a major studio movie will gross more money — much more money — in a first-run digital release than it makes in theaters. With ticket sales at their lowest in at least 19 yearsthat has got monsy make theater owners nervous as hell. Contact Adam B. Vary at adam. Got a confidential tip? Submit it. See original story. View Comments.
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